Music Marketing How TikTok Influences Music Discovery and Streaming Today, TikTok is reshaping the music industry, serving as a crucial platform for artist exposure and music discovery. Recent studies by TikTok reveal its impact in how someone discovers an artist, and how artists can engage with their fanbase. We’ll review facts from the studies to better understand how
Music Marketing How TikTok is Disrupting the Music Industry TikTok has become a major force in the music industry in recent years and its influence is only growing. In this article, we’ll take a look at how TikTok is disrupting the music industry and its impact, both good & bad. The online age has upended the way we
